1912 The Potteries,
Newcastle & District Directory: There was a pottery at that time located
at the junction of Lovatt and Hall Streets in Stoke-on-Trent.
In the Cox's Potteries
Annual and Year Book, 1924, an advertisement for R. Floyd & Sons appears
to state that there are two potteries located in the same area of Lovatt
and Hall Streets. According to the ad, they made domestic pottery. Listed
are jugs, cheese dishes, butter dishes, pie dishes, bread trays, teas and
saucers, fruit dishes, etc.
and Floyd, Lovatt and Hall Street Works, Stoke-on-Trent.
"One of the most remarkable
features of the modern potting trade lies in the extremely beautiful
work which is produced at popular prices. This is no doubt due to
the 'Art Revival' of the past twenty years, which has stimulated the
public taste, and created a demand upon all classes for artistic
ware, such as formerly was with the reach of the rich only.
A firm that has done as much as any
other in the Potteries not only to meet, but to create, a demand for
these goods is that of Messrs. Boulton and Floyd. Although
established as recently as 1886, this business was from the first a
distinct success. The proprietors recognised the existence of the
demand to which we have referred, and went boldly to work to meet
The works were formerly at Cliff
Bank, but the business speedily outgrew the accommodation afforded
and in 1890 a removal was made to the commodious premises at present
occupied. These comprise a handsome red-brick factory built to their
own design, and embodying every modern improvement in machinery and
appliances. Much of the plant is of a special description adapted to
the character of Messrs. Boulton and Floyd work. A very large number
of hands are employed, many being expert designers.
The firm's specialties lie in
enamel and guilt under-glaze and majolica ware - pedestals,
jardinièrers, flower pots, etc. These are produced in very beautiful
designs, most of which are registered by the firm. Novelties are
also being constantly introduced. The form issues very beautifully
illustrated catalogues, which should be in the hands of every dealer
and exporter. Messrs. Boulton and Floyd have a very valuable home
connection, and also export extensively to America and the
Messrs. Boulton and Floyd's Works - 1893
From "A descriptive
account of The Potteries (illustrated)
1893 advertising and trade journal."