Stoke-on-Trent - Advert of the week


contents: 2010 adverts


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Potworks of the Week

Earl Granville's Etruria and Shelton Furnaces

 

Advert for Earl Granville's Etruria and Shelton Furnaces
Advert for Earl Granville's Etruria and Shelton Furnaces
 

 
Bronze Medal, London 1862 

 


Gold Medal, Paris 1878

 

For the first three decades of its life of the Shelton site was under continual expansion.

Locally-mined ore was mixed with that from nearby Froghall to improve its quality until coke replaced coal as a fuel. The ore from South Wales and the north of England was then used instead.

This continual expansion was to reach its next significant milestone in 1866, with the decision to form a private limited company. On July 10th that year the Shelton Iron and Steel Company Ltd was registered. It had capital of 250,000 in 250 shares each worth 1,000, of which the Earl Granville held 77.

He also held on, very firmly, to the blast furnaces, which continued to operate under his direct ownership.
Although he traded under the name Earl Granville, the two separate sides of the organisation appear to have been operated as one unit.

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contents: 2010 adverts