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Stoke-on-Trent - Advert of the week |
Potworks of the Week
The Moorcroft Potteries, Cobridge, Burslem
The Moorcroft Potteries, Cobridge, Burslem
from the 1947 - City of Stoke-on-Trent Handbook
Moorcroft is based in Cpbridge, near Burslem, Stoke-on-Trent, Staffordshire, which was founded by William Moorcroft.
Early in his employment at Macintyre's, William Moorcroft created designs for the company's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. Introduced very soon afterwards, his art nouveau-influenced Florian Ware was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. This technique has been used in almost all of Moorcroft's art pottery ever since, distinguishing it from mass-produced pottery. Both father and son also experimented with high-temperature flambé techniques, producing high glaze with vibrant colour. |
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