Stoke-on-Trent - Advert of the week


contents: 2010 adverts


click for
previous
adverts

 Photo of the Week
Potworks of the Week


Doolan Pet Supplies, London Road, Stoke

Pet Shop on the corner of London Road and Corporation Street, Stoke
Pet Shop on the corner of London Road and Corporation Street, Stoke
the shop still has the metal advert boards which advertised Spratts fish, canary and dog food.

 

James Spratt an American electrician, Spratt saw the chewy gristle meal that London market porters made for their dogs and realised the commercial potential for canning and baking his own versions. Brands such as Bonio resulted, and the business also diversified into food for other pets. 

Before 1914 the factory also made food for human consumption under the "Poplar" brand. In the Boer War 4 million biscuits a week were made for the British Army.

Spratts was one of the most heavily marketed brands in the early 20th century, with heavy recognition of the brand through clever logo development, lifestyle advertising and support through devices such as cigarette cards.

 


on the opposite corner is a development by the Staffordshire Housing Association
on the opposite corner is a development by the Staffordshire Housing Association 

like the pet shop it carries advertising - on the hordings


 


contents: 2010 adverts