Stoke-on-Trent - Advert of the week
Doolan Pet Supplies, London
Pet Shop on the corner of London Road and Corporation Street, Stoke
the shop still has the metal advert boards which advertised Spratts fish, canary and dog food.
|James Spratt an American
electrician, Spratt saw the chewy gristle meal that London market
porters made for their dogs and realised the commercial potential for
canning and baking his own versions. Brands such as Bonio resulted,
and the business also diversified into food for other pets.
Spratts was one of the most heavily marketed brands in the early 20th century, with heavy recognition of the brand through clever logo development, lifestyle advertising and support through devices such as cigarette cards.
on the opposite corner is a development by the Staffordshire Housing Association
like the pet shop it carries advertising - on the hordings