Stoke-on-Trent - Advert of the week
Potteries Ltd, King Street, Stoke-on-Trent
- Shelley Potteries Ltd, Longton, Stoke-on-Trent -
Good Taste Needed
Good taste appreciates the beauty of Shelley China. A Shelley Teaset speaks of quality in every graceful line, in purity of colour (a secret three generations old) and in the featherweight lightness which it combines with unsuspected strength.
Afternoon tea, served in China so exquisite, has that note of modest splendour which every lady desires.
Shelley Advert from the August 1937 Pottery Gazette and Glass Trade Review
Mabel Lucie Attwell "Special China... brings in the better class mothers"
Lucie Attwell and her relationship with Shelley China
"Mabel’s success as a commercial artist was phenomenal and led to her being approached to create illustrations for books. Between 1905 and 1913, Mabel had illustrated ten in total with 4 to 5 colour plates in each for publisher W & R Chambers. Later on she also illustrated for the Water Babies and Alice in Wonderland but her most famed achievement w as when renowned author J.M. Barrie requested that Mabel illustrate his new book “Peter Pan” in 1918.
World Collectors Net
the 'BooBoo' range designed for Shelley by Mabel Lucie Attwell.
Shelley China Mug 'Little Blue Bird'
designed by Mabel Lucie Atwell
Shelley China -
Hilda Cowham designed Beach Tent teaset c. 1928.
Comprising Tent teapot and lid, Pail sugar basin and Shell milk jug.
All pieces have H Cowham signature and the Green Shelley shield with model no.726181 printed to base.
covering letter (c.1932/3) for a Shelly China catalogue
- the letter demonstrates the marketing flair of the business -
[supplied by Charles Woollam]
We thank you for your enquiry for a catalogue of Shelley China, which we are pleased to enclose.
Though this booklet can convey only the merest suggestion of the charm of our china itself, it will serve to illustrate that it can be effectively presented to ladies of widely differing tastes, as the subtle range of styles - encourages personal distinctiveness.
There are modes both dignified and simple; shapes which charm with their sophisticated smartness, and designs of old world freshness - what they all share in common is the superb quality of our English Bone China and exquisite craftmanship.
To make gifts of Shelley China is to observe a gracious old custom in the most fashionable manner. We feel sure our new productions will be among the gifts you choose this year.
P.S. Shelley China - every piece marked unobtrusively with our name "Shelley" - underneath, will be gladly shown you at any time by:-
China - December 1934 advert
- Graces Guide -
Fine Bone China - November 1963 advert
- Graces Guide -