George Townsend


Location and period of operation:

George Townsend





China and Earthenware manufacturer at St.Gregory's pottery, Longton, Stoke-on-Trent, England
  • George Townsend had previously been a partner in Everard, Colclough & Townsend (1837-45) and then Colclough & Townsend (1856-50).

  • The St. Gregory's works at 17 High Street, Longton was established by George Barnes in 1794. There were a succession of manufacturers and then in 1843 the works passed to Sampson Beardmore who in 1850 was succeeded by George Townsend. 

  • It was Sampson Beardmore who called the works "Old Established Pottery" - a name that Townsend continued.

  • In the 1861 census George Townsend was described as "Earthenware and China manufacturer employing about 500 people including men, women and children." He was living with his family and a servant in High Street Longton.

  • From around 1862 Townsend operated from Chadwick Street and Stafford Street, Longton.  

  • In 1864 George experienced financial difficulties and was made bankrupt - this was discharged in February 1865. He continued in business and the last recorded directory entry was in the 1867 Keates directory.

  • In February 1868 there was a Petition for Bankruptcy of "George Townsend, of Sandford-hill, Longton
    Beerseller and Machineman, and formerly a Manufacturer of Earthenware" It is likely that this is the same George Townsend. 


Townsend George (late Sampson Beardmore-& of Egyptian Black),
Old Established Pottery, High Street, Longton

Slaters 1851 Directory of the Potteries 


The London Gazette
28 February 1865

George Townsend, of Chadwick's-lane, Longton
China and Earthenware Manufacturer

application for discharge of Bankruptcy 


The London Gazette
18 February 1868

George Townsend, of Sandford-hill, Longton
Beerseller and Machineman, and
formerly a Manufacturer of Earthenware 

notice of Petition for Bankruptcy 



Platter in the popular willow pattern



Marks used on ware for identification:


Staffordshire Ironstone China
G. Townsend


Questions, comments, contributions? email: Steve Birks