• The works appear to have started out as the Canning Pottery in Canning Street, Fenton between 1896 and 1907 and was operated by R H & S L Plant. 

• Around 1912  the Canning Pottery Co. was formed and Harold J Plant (son of R H Plant) was a partner. 

• The principal production was teapots, jugs and other utilitarian earthenware.

• In 1923 they registered the "Decoro" trademark (trademark registration number 429479) 
  These "Decoro" wares were of an all-over decoration in dark colours and were a sideline to their principal production of teapots.

• The production of this style of "Decoro" appears to have finished about 1930, when the factory expanded its teapot and jug manufacture, then in 1932 they started producing a "Decoro Flame" ware with a striated glaze effect and later, in 1933, they introduced a more floral hand-painted ware that carried the "Decoro" trade mark.

• The company closed around 1936. The Decoro name was purchased by R.H. & S.L. Plant and used at the Decoro Pottery. 

Information courtesy: Brian J Hunt; Michael Perry

1932 saw the introduction of "Decoro Flame" ware with 
a striated drip glaze effect

Made in England
"Flame"
Potted by Canning

photos courtesy Jake Kurtz 

a year later, in 1933, the floral hand-painted 
'Handcraft' range was introduced

Made in England
Regd No 429479

DECORO
Genuine Handcraft

Decoro
Made in England
Regd No 429479 

c.1923-36

c.1933-36