Era Art were a decorating house at the Crown Devon Pottery in Sutherland Street, Stoke, Stoke-on-Trent, England.

• Era Art Pottery was wholly owned by S. Fielding & Co - Era did not manufacture, it decorated biscuit ware manufactured by Crown Devon. 

• Era Art marketed ware under its own name and also produced cellulose decorated ware for its parent company Fielding (Crown Devon) 

• Separate ranges of shapes and patterns were designed for Era although there was some interchange between the two companies and sometimes the Era mark is overprinted on a  Fielding's Devon Ware backstamp.

• The trade-name "Ranleigh Ware" (briefly used by Era Art Pottery) was reintroduced early in 1964, on pottery marketed by Baifield Productions, who were also a subsidiary of S. Fielding & Co., Ltd. 

cabbage leaf & tomato serving dishes 

these cabbage leaf & tomato dishes were popular - these three
similar style examples were produced by different manufacturers 

Carlton Ware
Made in England
Trade Mark
Registered
Australian Design
Registration Applied For

Fieldings
Crown Devon
Made in England
Trade Mark
Reg Applied For

hand painted  deco style jug 

this jug design & pattern was also sold by S. Fielding
- Era Art Pottery were a division/subsidiary of Fielding.

Era
Homecraft
Made in England

 this Era mark is overprinted on a 
Fielding's Devon Ware backstamp  

Sutherland Figure number 156 'Carnival' 
sometimes called 'Balloon girls'

Wear and loss of decoration on the cellulose finish can be seen, especially on the front of the legs and arms.  

Filding (Crown Devon) introduced a range of figures which were carefully modelled, well-decorated and relatively expensive.

Initially they were produced in the conventional manner, i.e. biscuit fired, handpainted, glazed and re-fired (sometimes involving three firings) 

A less expensive alternative was subsequently made available. 

The cost of producing these figures and nursery ware was reduced by having a single firing and then spraying with cellulose directly onto the biscuit ware

This decoration was carried out by Fielding's subsidiary company, the Era Art Pottery. 

This cheaper technique resulted a less durable product which is demonstrated by the poor condition of many of the surviving examples. 

Over time the cellulose finish often crazed and flaked and became yellowed.  

Many of the models were also produced after World War II although the cellulose decorated Sutherland figures were discontinued c. 1940.

Source: Crown Devon - The History of S. Fielding & Co; Susan Hill

cellulose decorated

Mickey figure is the same design as that produced by Fielding, Crown Devon

Era Art Pottery
Made under Licence 
by Walt Disney

811

Art Ware
Era Co
Made in England
Non-Porous, Deco

1930+ 

Era Ware
Hand Painted
England

1930+ 

Era Homecraft
Made in England

1936+ 

1936+ 

Godden notes: "The trade-name 'Ranleigh Ware' was reintroduced early in 1964, on pottery marketed by BAIFIELD PRODUCTIONS LTD., a subsidiary of S. Fielding & Co., Ltd" 

Geoffrey Godden; Encyclopaedia of British Pottery and Porcelain Marks.