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Stoke-on-Trent Districts: Bradwell

 

 
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Bradwell, Newcastle-under-Lyme, Staffordshire.


Pottery in Bradwell:

After the death of Ralph Sneyd his widow Francis leased Bradwell Hall to John Philip Elers.

John Philip Elers and his brother David Elers came to England from Holland in the train of William of Orange in 1688 and settled at Fulham in London where they made brown stoneware, mugs and red tea pots. They may have been attracted to Bradwell by the quality of the red clay in the vicinity of the house.

Robert Plot in The Natural History of Staffordshire (1686) refers to the peculiar quality of local clays and stone "call'd Glum-metall, about Bradwall in the Morelands, which as I was told by the ingenious Ralph Sneyd Esq; though as hard to digg as any rock; yet the Air, rains, and frosts, will mollify it so; that it will run as it were a natural Lime, and no question would they use it, must be good for land."

According to Simeon Shaw's History of the Staffordshire Potteries (1829), the brothers made red porcelain unglazed tea pots at Bradwell and also black porcelain, or Egyptian ware, by adding manganese which was sold at a price of twelve to twenty four shillings.


"The Eler brothers:
In 1688 two brothers, named Eler or Elers, potters by trade, followed the Prince of Orange from their native home in Holland to England; and two years later seem to have settled at Bradwell and Dimsdale, two very secluded situations, far from the turnpike road, and scarcely discernible from Burslem or Red Hill.

Here the two Dutchmen erected kilns, and commenced the manufacture of fine red ware, in imitation of oriental red porcelain, from a vein of clay, which, by some means not stated, they had discovered existed at this spot. They were evidently men of much skill and taste, and produced much beautiful work.

It seems that the brothers Elers took remarkable precautions to prevent their secret being discovered. They employed an idiot to turn the thrower's wheel, and only the most ignorant of workmen. By means of a complicated system of signals, they were enabled to receive warning of the approach of any intruder to their mysterious factory. Yet all the precautions of the secreted Dutchmen did not prevent their process from being discovered, and their secret methods soon came into general use in the district, and much improved the productions of the neighbourhood. In disgust the Elers departed to London, where they set up a factory at Chelsea."

1893 Potteries advertising and trade journal


the first use of salt glaze:
 
"....that the process of glazing with salt first was practised by two ingenious foreigners, of the name of Elers, who set up a small Potwork at Bradwell, within two miles of Burslem; from whence the people flocked in astonishment to see the immense volumes of smoke which rose from the Dutchmen's ovens*.

 * Aikin's Manchester, p.526.

The same individuals also introduced and improved kind of unglazed red ware, of a delicate sort, resembling that called Samian, for which some of the clays in the vicinity were suitable; but they did not long continue their operations in Staffordshire; being eyed with the utmost jealousy and inquisitiveness, by the native Potters; and they removed the seat of their manufacture to the neighbourhood of London.


The story of the Red China Teapot

With the first shipment of tea to be imported by the East India Company in 1669 came £10 worth of a hard red teaware then unknown in England, the vitrified red stoneware of Yixing which had excellent heat-preserving properties and which the Chinese themselves preferred for tea making. 

Imports rapidly increased, to the point where John Dwight of Fulham sought out suitable iron-rich Staffordshire clays and included 'opacous redd and darke coloured Porcellane' in his second stoneware patent of 1684. Excavations at the Fulham Pottery, however, have proved that manufacture never progressed much beyond the experimental stage.

1688 - Two brothers named Eler (or Elers), potters by trade, followed the Prince of Orange from Holland to England; two years later they had settled at Bradwell and Dimsdale. Here the two Dutchmen erected kilns and commenced production of fine red ware. At this point the brothers John Philip and David Elers came to London from Holland, where successful copies of Yixing teapots were already being made at Delft. Ignoring Dwight's patent, in 1690 they isolated an excellent seam of red-firing stoneware clay with good casting properties at Bradwell Wood in Staffordshire, and immediately set about adapting their silversmithing skills to making slip-cast lathe-turned red stoneware. 

Since sales of these extremely expensive pots were handled in London, it was not long before Dwight found out and forced them to come to an agreement with him. But despite a market hungry for red stoneware teapots, the Elers' terror of employing local potters and their consequent highly inefficient methods of manufacture (which did not include the potter's wheel) ensured that the business would founder. Leaving Staffordshire in 1698, they were declared bankrupt in 1700.


Samuel Hollins:
a maker of fine red-ware tea- pots, etc.[1784-1873] (from the clay at Bradwell previously worked by the brothers Elers) at Shelton, was the son of Mr. Hollins of the Upper Green, Hanley. He was an excellent practical potter who made many improvements in his art.
He was afterwards one of the partners of the New Hall China Works. His successors in the Hollins manufactory were his sons, trading as Messrs. T. & J. Hollins during the 1795 – 1820 period. 

 
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