Registered as Parker's Burslem Brewery Co Ltd in 1889 when it had 110 public houses; sixty years later the number had risen to 468.

A few still survive, easily identifiable by their splendid mosaic inn-signs, Parker's specialities; the former Dog & Partridge in Hot Lane, Burslem is a case in point. Others are recognisable by even more prominent proclamations to 'Parker's Celebrated Ales' in richly coloured tile and terracotta, located high up in their gables as exemplified by the George and Dragon and also the Highland Laddie, Wellington Street, Hanley.