In 1881 the old Central works in Burslem passed into the hands of Wilkinson & Hulme.

1885 - Hulme retired from the business and Arthur J. Wilkinson continued on his own. 

A. J. Wilkinson was the brother-in-law of Arthur Shorter who was a partner in the pottery manufacturing company Shorter & Boulton. 

In 1891 A. J. Wilkinson died in an accident and Arthur Shorter was asked to manage the A.J. Wilkinson pottery in Burslem the name A. J. Wilkinson was retained. 

In about 1896 the company took over the Royal Staffordshire Pottery, Burslem and soon left the old Central works.

c.1896 the business was incorporated and marks after this date have 'LTD' in the name. 

A few years later Shorter bought the firm and in then in 1898 Arthur's son Colley joined him. His younger son Guy, who became manager at Shorter's in 1900, joined his father and Colley at Wilkinson's in 1905.

The two bothers, Colley and Guy Shorter were made directors of Wilkinsons in 1916.

1916 - at the age of 17 Clarice Cliff (who became the famous "Bizarre Ware" designer) started work at at Wilkinson - previously she worked for Hollinshead & Kirkham.

 1928 the hand painted Bizarre Ware was launched.

With the outbreak of World War II in 1939, creative output of the factory ceased, with much of the workforce being drafted into the Armed Forces. 

Clarice married Colley Shorter in 1940 when his wife died, and she moved to the Shorter family home - Chetwynd House in Clayton.

Wartime restrictions on decorated pottery were to continue into the 1950's and the factory was never to produce pottery in the style or quantity of the pre-war period although the factory continued to produce pottery bearing Clarice's name until 1964.

In 1964 Colley Shorter died. Clarice Cliff-Shorter disposed of the family shares in Wilkinsons and Newport pottery to the neighbouring Midwinter Co. who wanted to expand production.