Once upon a time, it seemed that all you needed to advertise your business was a prominently visible brick wall, a generous amount of paint, and a talented sign painter.  

Throughout the area, these painted wall advertisements provided a great variety of different products to those who observed them, from local brewers, retailers and potters to nationally advertised products.  
In time, however, the use of painted wall advertisements diminished, as cheaper and renewable methods of outdoor advertisements, such as billboards became more prevalent.