Stoke-on-Trent - Advert of the week


contents: 2011 adverts


click for
previous
adverts

 Photo of the Week
Potworks of the Week


Lodge Electric Spark Plugs

  • Sir Oliver Joseph Lodge, FRS (12 June 1851 22 August 1940) was a physicist and writer involved in the development of key patents in wireless telegraphy.

  • Lodge was born in 1851 at 'The Views' Penkhull, Stoke-on-Trent

  • He achieved world fame for his pioneering work in radio and was the first man to transmit a message by wireless. 

  • Oliver Lodge also invented electric spark ignition.

  • Two of his sons, Brodie and Alec developed his ideas and founded the Lodge Plug Company.

  • 1913 Both Lodge Brothers and the Mascot Company had the common aim of producing the best possible sparking plug. Both firms had much to offer one another, and so in 1913 they decided to amalgamate, under the title of the Lodge Sparking Plug Company Ltd.

  • The genius of Sir Oliver Lodge, which had unexpectedly showed itself again during the designing of the jet-igniter circuit, was recalled once more when in 1947 a new electro-filter plant was installed at the Rugby factory.



Peppers of Hanley Ltd - Motor Car Accessories department
Peppers of Hanley Ltd - Motor Car Accessories department
At the rear of the ground floor show rooms - on the till is the price 5:12s:0d

 

advert at Peppers for Lodge Spark Plugs
advert at Peppers for Lodge Spark Plugs 


 

1909 advert from 'The Autocar' for 'The Famous Lodge Ignition'
1909 advert from 'The Autocar' for 'The Famous Lodge Ignition'

 

The Famous Lodge Ignition

Type A at 5-15-0

Lodge Bros. & Co. have pleasure in annpuncing the production of their very newest model of the famous ignition coils invented by

SIR OLIVER LODGE, F.R.S.

This new coil (type A0 works on the same principle precisely as our well known ten guinea model (type D). It produces the brilliant high-frequency Lodge sparl, from leyden jars within the coil, in exactly the same way and with the same superlative effect. Its outside case is more simply constructed however, and although finished with the same degree of excellence the fittings are generally less elaborate. With this taken into account, in conjunction with the far larger number produced, it has been found possible to to fix the price of the new model at little more than half that of our older and more famous ten guinea coil with its two tremblers, reversing switch, adjustable spark gap, folding doors etc.

The Lodge Coil constitutes the most perfect means of ignition ever invented and is suitable for use (with a high-tension distributer) for every multi-cylinder car.

THE COIL THAT IS SUPERIOR TO ANY MAGNETO

Our one aim is to provide the best motor car ignition, and we now respectfully beg to submit that we have done so. We ask mototists to decide.

the new Lodge Coil (type A) will be on view for the first time on our
STAND No. 234
AT OLYMPIA

When ordering your new car specify 'Lodge Ignition"
Ask for the new Lodge Booklet for 1910

 LODGE BROS. & Co., Dept A., 14 New St. BIRMINGHAM

 

1910 advert for The Lodge Automatic Reversing Switch
1910 advert for The Lodge Automatic Reversing Switch

 

1911 advert for Lodge Spark Plugs
1911 advert for Lodge Spark Plugs
"The biggest sale of any British-made plug"

 

1929 advert - Schneider Trophy, LODGE - The fastest plug in the world
1929 advert - Schneider Trophy, LODGE - The fastest plug in the world

 

1943 advert - LODGE, the Spitfire Plug
1943 advert - LODGE, the Spitfire Plug

Between 1939 and 1945, Lodge doubled their output. Soon after war began the firm was registered as "an undertaking under the Essential Works Order." Plugs were produced for almost every kind of internal combustion engine - fitted in motor torpedo boats, landing craft, air-sea rescue launches, all varieties of military vehicle (including tanks), and stationary power equipment, Special adaptations of the sparking plug had to be designed for flame-throwers. And for the new radar branches of all three Services radio screening fittings were made in large quantities.

adverts: Grace's Guide



 


contents: 2011 adverts

 

 

Related pages 


Focus on Sir Oliver Lodge

The Views, Penkhull - Oliver Lodge's birthplace

Morton House, Wolstanton - the Lodge family lived here in the 1870's


external links.. 

Grace's Guide

Oliver J Lodge


also see..

Photo of the Week
Potworks of the Week