Stoke-on-Trent - Advert of the week
Electric Spark Plugs
Peppers of Hanley Ltd - Motor Car Accessories department
At the rear of the ground floor show rooms - on the till is the price £5:12s:0d
advert at Peppers for Lodge Spark Plugs
1909 advert from 'The Autocar' for 'The Famous Lodge Ignition'
The Famous Lodge Ignition
Type A at £5-15-0
Lodge Bros. & Co. have pleasure in annpuncing the production of their very newest model of the famous ignition coils invented by
SIR OLIVER LODGE, F.R.S.
This new coil (type A0 works on the same principle precisely as our well known ten guinea model (type D). It produces the brilliant high-frequency Lodge sparl, from leyden jars within the coil, in exactly the same way and with the same superlative effect. Its outside case is more simply constructed however, and although finished with the same degree of excellence the fittings are generally less elaborate. With this taken into account, in conjunction with the far larger number produced, it has been found possible to to fix the price of the new model at little more than half that of our older and more famous ten guinea coil with its two tremblers, reversing switch, adjustable spark gap, folding doors etc.
The Lodge Coil constitutes the most perfect means of ignition ever invented and is suitable for use (with a high-tension distributer) for every multi-cylinder car.
THE COIL THAT IS SUPERIOR TO ANY MAGNETO
Our one aim is to provide the best motor car ignition, and we now respectfully beg to submit that we have done so. We ask mototists to decide.
the new Lodge Coil (type
A) will be on view for the first time on our
When ordering your
new car specify 'Lodge Ignition"
& Co., Dept A., 14 New St. BIRMINGHAM
1910 advert for The Lodge Automatic Reversing Switch
1911 advert for Lodge Spark Plugs
"The biggest sale of any British-made plug"
1929 advert - Schneider Trophy, LODGE - The fastest plug in the world
1943 advert - LODGE, the Spitfire Plug
|Between 1939 and 1945, Lodge doubled their output. Soon after war began the firm was registered as "an undertaking under the Essential Works Order." Plugs were produced for almost every kind of internal combustion engine - fitted in motor torpedo boats, landing craft, air-sea rescue launches, all varieties of military vehicle (including tanks), and stationary power equipment, Special adaptations of the sparking plug had to be designed for flame-throwers. And for the new radar branches of all three Services radio screening fittings were made in large quantities.|
adverts: Grace's Guide
Morton House, Wolstanton - the Lodge family lived here in the 1870's