Elektra Porcelain Co Ltd






 

Location and period of operation:

Elektra Porcelain Co Ltd

Longton

1924

  1968

 

  Earthenware manufacturers at the Edensor Works, Longton, Stoke-on-Trent, England

  • From 1941 Elektra Porcelain was concentrated with the Avon Art Pottery at the Jubilee Works, Longton. This was under the Wartime Concentration Scheme.

  • During the war period Avon Art Pottery were permitted to produce teapots and coffee pots for domestic sales and Electra Porcelain were only permitted to produce ware for export.

  • Post 1945 Electra Porcelain operated as an associate company of Avon Art Pottery. 

  • In 1951, 1956 and 1960 directories the company officers are recorded as: Managing Director - C.L. Baxter, Sales Manager - R. Bettaney.  (the M.D. of Avon Art Pottery was K.W. Baxter - presumably the Baxters were in the same family). 

  • In 1961 the Jubilee Works of Avon Art Pottery were sold and both companies operated at the Endsor Works. 

  • In October 1968 both Elektra Porcelain and Avon Art Pottery started voluntary winding up proceedings. 

 

 

The London Gazette
15th October 1968 


notice of voluntary winding up 

 

 

 


Zanobia Ware
by Elektra Porcelain Co Ltd 

Pottery Gazette Reference Book - 1951
Fancy Art Pottery in Vulcan Ware

Pottery Gazette Reference Book - 1960

Post 1945 Electra Porcelain operated as an associate company of Avon Art Pottery
and they always advertised together

 

 

 

Typical examples of ware produced:

The entry in the 1951 Pottery Gazette Reference Book records that the company produced...

"Earthenware - bulb bowls; cigarette sundries; figures and statuettes; floral groups; flower jugs; garden pottery; lamps (table); musical jugs; plaques; toby jugs; vases; wall vases" 

Zanobia Ware was listed as a trade mark.

The 1960 entry lists...

"Earthenware - animal figures, biscuit barrels, book ends, bowls (bulb), bowls (flowers or fruit), condiment sets, dishes (cheese), figurines, jugs (flower), jugs (Toby or character), lamp bases, plaques, salad ware, smoker's sundries, teapots (earthenware, decorated), vases, wall vases.

Zanobia Ware and Vulcan Ware were listed as trade marks.

 

Zanobia Ware

the trade name 'Zanobia Ware' was used from 1924 when Elektra Porcelain was founded.

 

  
Zanobia Ware - vase with Dutch couple in traditional dress  

 

 
vases and jug in Zanobia Ware 'CROWN' is probably the shape name

the trade name 'Zanobia Ware' was used from 1924 when Elektra Porcelain was founded.

 

 

Vulcan Ware

the trade name 'Vulcan Ware' was introduced around 1940  

 

        
examples of hand decorated Vulcan Ware vases

 

 


Vulcan Ware Cock
Vulcan Ware wall flower vase

 


two section hors d'oeuvre tray decorated with stylised flowers and oak leaves
Vulcan Ware 
Made in England

 


Vulcan Ware cheese dish

 

the trade name 'Vulcan Ware' was introduced around 1940  

 

 

 

Marks used on ware for identification:

Zanobia Ware
printed mark used 1924 onwards

 

 

 

 

Vulcan Ware
printed mark used c.1940 onwards

 

 

 

 

- click for more on the Edensor Works -

 

Questions, comments, contributions? email: Steve Birks