• Little is known about this short lived manufacturer - The company was registered in December 1910 as a private limited company with a capital of £4,000 in £1 shares. 
  Its stated purpose was: to manufacture and deal in china, earthenware, glass and potters' materials; and to acquire the business formerly carried on by Brookes (Longton) Ltd. at Warwick Works, Longton.

• The subscribers were H. Arnold, A. Clough, J. Greenfield, and W. J. Lester (Pottery Gazette & Glass Trade Review, Dec 1910).

  Various editorials described the business - 

"The company have transformed their works into a most up-to-date factory, fitted up with all the latest machinery. The works will be run under the personal supervision of Mr. H. Arnold, who will have under him a specially chosen staff for the production of medium and high-class goods in semi-porcelain and general earthenware, comprising a full range in dinner, tea, toilet, and suite ware." (P.G.&G.T.R., Dec 1910) 

"The Primrose Pottery Co., Ltd., High-st., Longton, are manufacturers of semi-porcelain dinner, tea, breakfast, mid toilet ware in great variety. They are also makers of white spiral ware, and specialists in jugs, vases, flower pots, cheese stands, and all miscellaneous table ware. They have fitted up their manufactory with the latest machinery and appliances, and are laying themselves out for the speedy execution of orders." (P.G.&G.T.R., Dec 1911)

• In February 1912 the company raised £600 by issuing debentures secured on its undertaking and property, followed in September 1912 by a further £400 debenture in favour of T. H. Price and his wife, ranking behind the earlier issue. The additional borrowing failed to secure the company's future, and in June 1913 S. A. Griffiths of Commerce Street, Longton, was appointed receiver on behalf of the debenture holders. (P.G.&G.T.R.)