Beresford Bros






 

Location and period of operation:

Beresford Bros

Longton

1900

  1925

 

 Earthenware and China manufacturer at the Clarence Works, Longton, Stoke-on-Trent, England.
  • Originally producing "decorated earthenware". By 1921 they were also producing china ware.

  • Beresford Bros produced ware that was overprinted over the mark of the New Hall Pottery Co.

  • The company produced crested china under the name of 'Clarence Crested China' - it is probable that the ware/blanks was produced by others and marked by Beresford Bros. 

  • They also produced ware with the mark of Beresford Bros overprinted on the mark of the New Hall Pottery Co

  • Beresford Bros ceased production in 1925 and in 1926 the works were taken by Doric China Co.  

 

NOTE: 

There was an unrelated Clarence Street Works in Hanley. 

There was an unrelated Crown Clarence Works in Longton which was operated by Bradleys (Longton) Ltd - they used 'Clarence' in some of their marks. 

The Co-operative Wholesale Society operated the Crown Clarence Works after Bradleys. The CWS used the trade name 'Crown Clarence' 

 

Subsequently: Doric China Co

 

 



High Street, 
Longton

 


31 High Street, Longton
Beresford Bros., decorated earthenware
and factors. Clarence Works

from..... 1907 Staffordshire Sentinel 
'Business Reference Guide to The Potteries, Newcastle & District'

 


 

 


China and Earthenware of the Best Grades
(For Home and Foreign Markets)
Beresford Brothers
Clarence Works, High Street, Longton (Staffs. Potteries)
Established 20 years

The Pottery Gazette and Glass Trade Review Diary 1921

 

 


Teapots
Sound and Reliable Goods
Beresford Bros

The Pottery Gazette and Glass Trade Review Diary 1921

 

 


 

 

 


plate by Beresford Bros 
cobalt blue panels with hand painted green and rust/orange colouring, 
gilt edging and gilt internal border geometric pattern

European Imari style pattern 


serving dish by Beresford Bros 



 

 


     
hand painted vases

photos courtesy:  Clare Hatton

These vases feature a hand-painted floral motif in blue and yellow and contrasting red and yellow, with green foliage and dark accents at the base. The pattern is stylised / 'Art Deco' in its interpretation of natural form and is characteristic of some English pottery designs from the early 20th century.

 

 


New Hall Ware

 

 


wash set in the style produced by New Hall Pottery Co

source acknowledgement: ebay.com 



mark of Beresford Bros overprinted on
the mark of the New Hall Pottery Co



Crested China

 


source acknowledgement:
ebay.co.uk; ebay.de; Etsy.com 


Clarence
Crested China
Longton
Beresford Bros

c.1914-25 

"Trademark used by Beresford Bros.,.. The models either bear a close resemblance to H & L (Willow Art) models or are the same.

There must have been some connection between these two firms both working in Longton." (Pine N.)

 

The model of the WWI tank (shown on the left) has the mark of Clarence Crested China and registration number 653688.

This number appears on identical tank models produced by Arkinstall and Son (Arcadian China) and Hewitt & Leadbeater (Willow Art) 

Arcadian and Willow had a close association as they were both controlled by the Robinson family

 

 

 

 

 


 

Marks used on ware for identification:

 

CLARENCE WARE
trade name of Beresford Bros. 

 


BCM
Clarence Ware
Beresford Bros
Longton
ENGLAND 

The letters 'BCM' (for British Commercial Monomarks) were to be used on goods along with an identifying name to uniquely identify the manufacturer and provide a method of correspondence. Only a small number of pottery companies used the BCM system.

- more on British Commercial Monomarks -

 

 




Clarence
Crested China
Longton
Beresford Bros

c.1914-25 

 



Clarence Works
High Street, Longton

 

 

- click for information on the Clarence Works -  

 

 


Questions, comments, contributions? email: Steve Birks


 


References:

Pine N. (2000) The Price Guide to Crested China. Milestone Publications, p139 

 



Page History:

Page created 17 February 2018

Updated 8 Nov 2014: Page updated - 1907 directory details added.

Updated: 25 Jul 2021: Link to Clarence Works added

Updated: 5 Sep 2025: Introduction section expanded and references to other uses of 'Clarence' added; examples of crested ware added; example of New Hall ware added; 1921 adverts added.