ROUND THE COUNTERS

The new cooperative score Is an " open store," one that you can visit at any time without obligation to purchase. Whenever you are In the vicinity take a walk through the store and Inspect the splendid variety of goods that are available.

Here you will see all that Is new In ladles' attire, the latest styles charmingly displayed. Style and value go hand In hand at the co-operative stores. If It Is Gowns, Mantles. Materials, Millinery, the most fastidious will find satisfaction. The season's newest styles and colours can be obtained at very moderate prices.

Always, there will be something new to be seen In this department. New styles, new shapes In Ladies' Handbags, Dainty Leather Goods, Fitted Dressing CaseslWrltlng Cases, Fancy Jewellery, all kinds of little accessories to dress, smart new things for personal wear and use. A department that will be full of interest and delight, with many suggestions for gifts at all times of the year.

To furnish her home pleasingly, cosily, attractively, is the ambition of every woman. In the household drapery section, she will find many suggestions and new Ideas. Cushions, Curtains, Covers - attractive materials that will give colour and charm to her home and pleasure to her friends. Dainty Bed Linen and warm woolly Blankets will be here In plenty, providing an excellent selection for the most discriminating purchaser.

Furniture should be something more than a new design - It should be strong, well made, lasting. Co-operative furniture has all these qualities. It Is made in co-operative workshops by skilled craftsmen who understand their |ob. It is guaranteed work throughout - even in the 'hidden parts" - not cheap wood with a highly-polished three-ply top. Co-operative furniture will bear the closest comparison with anything you may see elsewhere.

Floor coverings are as Important as the furniture and the furnishings. In this department our assistants will be prepared to give you the fullest advice and help in choosing floor cover

ings to harmonise with the colour scheme you have in mind. We send skilled workmen to lay all carpets and linos, free of charge. This department will always have displayed an extensive range of qualities and patterns.

Men hate to hang about when doing their shopping. The Men's Outfitting Department is conveniently placed where they can be quietly and quickly served. Here is to be seen all that a man needs for every occasion. Shirts that are colourful, dressy, smart ; white shirts ; shirts for work. Ties In splendid variety to suit every taste and to match every suit. Collars In all sizes and styles. Hats, Caps, Scarves, Socks. Everything arranged to enable him to do his shopping comfortably and speedily with satisfaction to himself.

Here is another department where men will feel at home- Co-operative tailoring means something, and whether It is to be a suit ready made or made-to-measure, complete satisfaction will be found in this department. Up-to-date patterns for lounge suits, dress suits, suits for every occasion, overcoats, can always be seen, and our experienced staff will render every assistance.

Co-operative footwear Is renowned for its distinctive appearance and hard wearing qualities. This Is because the workmanship Is the best in the trade, and the materials used are never shoddy imitations. The ladies' section will contain a first-class assortment of styles at prices that you can afford. In the men's section, whether the boots or shoes are for walking, working, or for " best " wear, the quality and fit will be such as will give the utmost satisfaction.

An optical department will be provided In the new emporium, and appointments may be made to see the visiting optician. The qualifications of the optician are amongst the highest in the profession, and members can place every confidence in his advice. If eyewear Is needed we can supply It at very reasonable charges.

Take an early opportunity to visit this new and beautiful store. Inspect the building and the goods at "first hand," and see for yourself what a splendid shopping service has been provided.

CO-OPERATION
WHAT IT MEANS TO THE MEMBERS

"Why should I become a member of the Burslem and District Co-operative Society?"

It Is a queslton which you are entitled to ask, and one to which you are entitled to a reply. In fact, It Is Important that you should have an adequate reply, because if you join the Society without understanding why you have joined, you may hinder the progress of the Society.

FIRST of all, you must thoroughly understand that a co-operative society Is not like an ordinary business. An ordinary business belongs to one proprietor or a few proprietors. They run the business to make a profit for themse/ves.

On the other hand, the co-operative society is owned by Its customersÑand by no one e/se. That is the reason why every person who joins the society Is asked to provide some part of the " capital." The society must have shops, and warehouses, horses ana carts, motors and garages. These things cost money, but they are necessary to every business. The money to purchase them is provided by the co-operative customers, and it Is called "capital."

THE second thing to remember Is that a co-operative society does not exist to make profit In the ordinary accepted sense of that word. What really happens Is that the members, through the society, supply themselves with the things they need. All the " surplus " made in the trade Is divided amongst the members. In the manner decided upon by the members themselves, and mainly as dividend on purchases. Every penny of the "surplus" Is divided as the customers decide.

THE customer-members of a co-operative society elect their own Committee of Management. The Management Committee has to make a report to the members every three months, and if the committee is not doing its work to the satisfaction of the members, a new committee can be elected by the members.

So, it is plain that co-operators own their own business, control their own business, and supply themselves with the things they need. Cooperative members can nave no interest In supplying goods of poor quality, since they are supplying themselves. That is the reason why co-operative societies are well known for the quality of their goods.

CO-OPERATIVE societies are composed largely of working-class people, many of whom are trade-unionists, anxious to improve conditions of working-class life. Trade union conditions of labour are observed throughout co-operative employment. For that reason co-operative societies should have the support of all trade-unionists.

In other words, co-operative goods are quality goods, made and sold under conditions that are fairÑfair to the person who makes them, fair to the shop assistant who serves them, fair to you as a customer. They are sold at prices that are reasonable and, because the " surplus " Is returned to the customer, every purchase Is a saving.

NYONE can Join the Burslem and District Co-operative Society. The entrance fee is Is. (which includes cost of your Share Book and Book of Rules). You need not pay any more than that at the commencement, providing you let your dividend accumulate until you have at least one £1 share.

Many of our members have allowed their dividend to accumulate over a number of years, and now have substantial sums to their credit. Whatever money you have In your Share Account Is always your own, and may be withdrawn from the Society at your discretion.

JOIN TO-DAY AND BEGIN TO SAVE
Application forms to Join the Society can be obtained at any of the Society's shops, or from the 
Head Office, 10 Newcastle Street, Burslem