In June 2008 Hanley's The Golden Cup Inn was been given Grade II listed
status after a five-year crusade by local conservationists and ale
lovers.
View of the Golden Cup on Old Town
Road, Hanley
An
English Heritage report said that, although typical of other urban pubs,
it is set apart by the quality of its frontage, which is believed to be
unique.
"Bass Only" signage is thought to have been added in 1912, probably
made by
the Campbell Tile Company.
Although
not under direct threat, the building's fascia was deemed worthy of
protection.
It was described by the Tiles And Architectural Ceramics Society as
"excellent".
Detail of the tiles
around the window
"This is a prime example of the bold and
confident advertising deployed by the major breweries in the early 20th
Century. "The pub had a close association with Bass, one of the most
important breweries of the late 19th and early 20th centuries, and the
pub's facade proudly carries Bass's Red Triangle trademark."
Golden Cup sign in
tiles
The Golden Cup Inn
The famous Bass Red
Triangle
In 1876, the Bass
triangle became the UK's first trademark,
following the
introduction of the Trademarks Registration Act the
previous year.
Detail around the
entrance door
Tiles around the corner
of the door
detail of the 'rose'
tiles
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a "walk" down Old Town Road
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