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        In June 2008 Hanley's The Golden Cup Inn was been given Grade II listed
 status after a five-year crusade by local conservationists and ale 
        lovers.
 
 
  View of the Golden Cup on Old Town 
        Road, Hanley
 
        An 
        English Heritage report said that, although typical of other urban pubs, 
        it is set apart by the quality of its frontage, which is believed to be 
        unique. 
 "Bass Only" signage is thought to have been added in 1912, probably 
        made by 
        the Campbell Tile Company.
 
 
        Although 
        not under direct threat, the building's fascia was deemed worthy of 
        protection. 
 It was described by the Tiles And Architectural Ceramics Society as 
        "excellent".
 
 
         Detail of the tiles 
        around the window
 
        "This is a prime example of the bold and 
        confident advertising deployed by the major breweries in the early 20th 
        Century. "The pub had a close association with Bass, one of the most 
        important breweries of the late 19th and early 20th centuries, and the 
        pub's facade proudly carries Bass's Red Triangle trademark."
 
   
         Golden Cup sign in 
        tiles
   
         The Golden Cup Inn
 
   
         The famous Bass Red 
        Triangle
 
        In 1876, the Bass 
        triangle became the UK's first trademark, following the 
        introduction of the Trademarks Registration Act the 
        previous year.
 
 
   
         Detail around the 
        entrance door
   
         Tiles around the corner 
        of the door
   
         detail of the 'rose' 
        tiles
   
 
           see more info on Listed Buildings 
          see more info on Old Town Road 
          a "walk" down Old Town Road 
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