Registered as Parker's Burslem Brewery Co Ltd in 1889 when it had 110 public houses; sixty years later the number had risen to 468.

A few still survive, easily identifiable by their splendid mosaic inn-signs, Parker's specialities; the former Dog & Partridge in Hot Lane, Burslem is a case in point. Others are recognisable by even more prominent proclamations to 'Parker's Celebrated Ales' in richly coloured tile and terracotta, located high up in their gables as exemplified by the Victoria Inn, Roundwell Street, Tunstall and the Highland Laddie, Wellington Street, Hanley.

Parker's suffered the same fate as many medium sized breweries in post-war years when absorbed by larger rivals, Ind Coope & Alsopp, in 1949.

Brewing ceased in 1963. Most of the brewery buildings were demolished in the 1990s.

In the pediment sits an ornate, freshly coloured mosaic bearing the old company's insignia incorporating Burslem's coat of arms, surrounded by branching hops and a sheaf of barley, in the best Parker tradition.