• Whittingham, Ford & Riley - 1876-82

• Ford & Riley - 1882-93

• Ford & Sons - 1893-1938

• Ford & Sons (Crownford) Ltd - 1938 - ?? (later than 1961)

Appendix 4 of the book "British Potters and Potters Today" (published 1956) states that Ford & Sons (Crownford) Ltd. was established in 1865. 

Staffordshire Potters 1781-1900 (R. K. Henrywood) notes that the 1868 Kelly directory records a Whittingham, Ford & Co. at High Street, Burslem.

Newcastle Street

(Market Place)

2 Shaw, Arthur, messenger & caretaker

4 Dawson, Joseph, printer and bookseller, stationer and picture framer, and registrar of marriages

8 Crabtree, Edwin, grocer and provision dealer

10 Burslem Industrial Co-operative Society, grocers and general dealers

General manager, H. A. Wood

Ford and Sons, earthenware manufacturers

—Here is Blake Street—

58 Shields, J., surgeon dentist. L.D.S. Eng.

60 Bott, William, builder and contractor 

62 Eley, George

64-66 Pepper, Stephen, furniture remover and general carrier

— Here is Riley Street South— 

68 McKeon, Thos., labourer

70 Moston, Sarah A., Forester's Arms (B.H.)

— Here is Lyndhurct Street —

9 Susie Cooper Pottery, Ltd.

10 H. J. Wood, Ltd. (also Radford Handcraft Pottery)

11 Wood & Sons, Ltd.

12 Ford & Sons (Crownford), Ltd. 

13 Wade, Heath & Co., Ltd. / Staffs. Teapot Co.

14 George Wade & Son, Ltd.

15 W. R. Midwinter, Ltd.

16 John Maddock & Sons, Ltd.

17 James Sadler & Sons, Ltd. 

18 Barratt's of Staffordshire, Ltd. / King & Barratt, Ltd.

19 Alcock, Lindley & Bloore, Ltd.