• The partners of the former Beck, Blair & Co were were John Beck, Henry Beck, William Robert Blair, Thomas Bakewell & George Bakewell.

• In November 1879 John & Henry Beck left the business which continued as Blair & Co. with the remaining partners. 

• A 1906 advert states that they were "the only English manufacturers using GAS for firing all our kilns". 

• In 1912 the company was incorporated as Blairs Ltd.

• Around 1923 the business was acquired by Thomas C Wild & Sons Ltd and the name changed to Blairs (Longton) Ltd. 

• Manufacturing continued until 1930 when the business was closed. 

Blair & Co., Beaconsfield Works, Longton, are china manufacturers who have taken the best means of identifying themselves with their productions in adopting the distinctive name "Blair’s China" for their ware. 

They are well known both in home, colonial, and foreign markets as manufacturers of tea ware. That their reputation is well earned may be seen in the samples they have always on show at the rooms of their London agents, Messrs. Joseph Lockett & Sons, 55, Hatton-garden, E.C. At present there is a large number of samples judiciously displayed. No matter how attractive goods may be themselves, their appearance may easily be enhanced or depreciated by the manner in which they are shown. No exception can be taken, to the fine stand in which Messrs. Blair’s specimens are arranged, in front of the large windows in Messrs. Lockett’s rooms. The position is exactly the right one for bringing into bold relief the brilliant coloured effects upon which the firm pride themselves. They have gone to very considerable trouble and no little expense to produce these effects, and they are entitled to be congratulated on the results obtained. 

Messrs. Blair & Co. claim that they are the only English manufacturers of china who fire all their kilns by gas. No one who has seen the two methods in operation can have the least doubt as to the advantages of firing kilns by gas over firing by coal. In the Pottery Gazette some eighteen months ago an. account was given of a visit to East Liverpool, U.S.A., and a description was given of firing both ovens and kilns by gas. They, however, have the additional advantage of natural gas close at hand, while Messrs. Blair have to use gas produced from coal. They have a "Dowson Gas Producer," and are quite satisfied with its peculiar adaptability to their purposes. 

The dealer and the consumer, however, are more interested in the beautiful results obtained than in the methods made use of to secure them. These results may be seen in the samples shown at the London rooms, and are especially noticeable in the enamelled patterns, the colours in which have a beautiful gloss, while the gold is remarkably bright. The patterns are all as distinct as possible, the ware is clean, and the colours are exceptionally soft. The firm are showing many new and pleasing shapes and an abundance of decorations. The "Eton" and "Venetia" are two new shapes. They are both good forms, nicely modelled, and exceptionally light. The ware and the ornamentation are all that need be desired. 

Amongst stock lines Messrs. Blair make a special feature of their "Royal Blue Band," fired by gas. Nothing could be better than this Royal Blue in appearance, and Messrs. Blair assert that it is permanent. 

Many neat new printed patterns are on show as well as attractive enamelled ones. There is a fine collection of Queen’s white fluted.

The Pottery Gazette, 1st February 1906

there is no makers mark but this Registration Diamond shows that the pattern/design was registered on the 28th September 1883 by Blair & Co

Blair & Co
England

Rd 302206 - shows the shape was registered by Blair & Co on the 28th July 1897 and Rd 318748 shows the pattern was registered on the 11th May 1899

Blairs
China
England

the two trios use the same shape with a different pattern 

the cup is marked, both the saucer and plate have no mark

plate in the typical Willow Pattern 

Willow

Blairs
Made in
England